It’s common for alternative health solutions and remedies to lean heavily into the spiritual or religious language and symbols in selling their stuff. Often delivered with highly sexualised marketing.
After all, most of them got nothing going science-wise. The dogmatic scaffolding is the only thing keeping the circus together.
And it’s not only the alternative health industry that uses this strategy. Plenty of diets, supplements and other health trends also have some of this cultish aura around them.
The stronger the cult vibes, the faster we should sprint right past them.