The great trendkill

Carbs vs fat. Cardio vs weights. Sauna vs ice bath. Vegan vs carnivore. Fasting vs …not fasting? HIIT vs Zone 2. Calories vs macros. The Stones vs The Beatles.

Extremes sell. Black-and-white answers make us feel more confident about our decisions. And the deep need for affiliation and belonging is part of being human.

All of these are worth keeping on top of mind when trying to avoid drowning in the neck-deep nonsense we all swim in.

Trends come and go. But principles rarely change. The answers, most of the time, lie somewhere in the middle.

Adopt a trend once it has enough backing behind it to make it worth your precious time.