Hiring someone for motivation is tempting. Paying them to tell you to do the things you wouldn’t do otherwise seems like a shortcut to reaching your goals.

Sure, the enthusiastic and inspirational delivery of a person’s vocabulary can give you a push. But that’s rarely the kind of motivation that leads to a lasting change. There’s too much friction.

The shift towards deep motivation often coincides with a shift in life. When the status quo becomes more painful than the possible change.

It’s not until the pain of the old exceeds that of the new. That’s when the intrinsic motivation kicks in and the friction dissipates.

And that’s when a real change can take place.