RECOMMENDED BOOKS
-BUSINESS-


Give: The Ultimate Guide To Using Facebook Advertising to Generate More Leads, More Clients, and Massive ROI by Nicholas Kusmich
3/5 As you can tell from looking at my Facebook page I’ve implemented next to nothing from this book. Not because it wasn’t good, but because it wasn’t a priority in 2017 (which begs the question why I bough it?). Honestly, I bought the book for it’s part about building an email list giveaway, for that it was helpful. (Read in 2017)

Mass Persuasion Method: Activate the 8 Psychological Switches That Make People Open Their Hearts, Minds and Wallets for You (Without Knowing Why They are Doing It) by Bushra Azhar
3/5 If you know me at all you’d know that I don’t like the title, at all. This came as “recommended reading” when working with someone else. The book has good pointers as long as you can get past the arrogant tone it’s all written in. I’d rather go with Brain Audit for a more actionable and uplifting, less “pushy” read.   (Read in 2017)

Selling the Invisible: A Field Guide to Modern Marketing by Harry Beckwith
I didn’t leave any notes about the book after the reading it. But if I remember correctly I was in a rush and was about to do it later. But I forgot. I did write few lines down as I was reading it though so there was valuable parts in the book. Have a read and decide for yourself. (Read in 2017)

Principles: Life and Work by Ray Dahlio
4/5 The second part is valuable no matter where you are in life and what you do. And based on that this went in the personal development section too. The part with the particular business systems of his company were not applicable to me at this point. (Read in 2017)

The Brain Audit: Why Customers Buy (and Why They Don’t) by Sean D’Souza
5/5 Highly actionable advice on strengthening your marketing approach to reach and help more people. It’s a short read with no fluff whatsoever. I like Sean D’Souza’s honest, no-hype approach. He feels genuine. (Read in 2017)

Will It Fly? How to Test Your Next Business Idea So You Don’t Waste Your Time and Money
Pat Flynn
3/5 Helpful content but I read it at a time when this book wasn’t relevant, that’s why the missing points. Will revisit it if I am ever planning on a physical or digital product or a course. (Read in 2016)

Key Person of Influence: The Five-Step Method to Become One of the Most Highly Valued and Highly Paid People in Your Industry
Kevin Harrington, Daniel Priestley
2/3 Some good guidelines and ideas but came across as a marketing tool. Meh. (Read in 2016)

Marketing for Introverts
Marcia Yudkin
3/5 Some good ideas that resonated with me being an introvert. But the book lacked the deep “do this” points and partly felt like a sales tool for the author’s courses. (Read in 2016)

Viralnomics: How to Get People to Want to Talk About You
Jonathan Goodman
3/5 Good for extroverted, social media addicts who want to build a following. Well, I am the opposite but got some nuggets of wisdom out of it. (Read in 2016)

Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling
Michael Port
4/5 What sets this book apart is the workbook you’ll get (at least with Kindle). It’s a step by step, focus on one thing at a time guide to market yourself better without losing your integrity. Highly recommended for service professionals who want to make a positive impact in this world. And not starve while doing so. (Read in 2016)

UnMarketing: Stop Marketing. Start Engaging
Scott Stratten

The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It
Michael E. Gerber