None of my clients love strength training.

But they love what strength training allows them to do:

– Skiing with stronger and less injury-prone knees.
– Easier hill climbs on the bike.
– Hiking the glazier.
– Running a marathon.
– Getting rid of knee pain and to “avoid huck shop lady arms”.
– Snowboard pain-free.
– “More energy and stamina for cycling, hiking and everyday life with friends and family”.
– Cycling 1200km to raise money for cancer cure.

Tie the strength training to the meaningful shit that matters to you. And you’ll never have to look for motivation again.

So, what’s yours?