Who Is Setting Your Goals?
Slim and toned models trying to entice you to join our gyms. Topless, fit looking guys on their paddle boards to sell our services. Lose fat, oil up the abs, look chiselled, bounce ice cubes off the butt.* Not appealing? Fair. Not everyone’s motivated by specific, easy-to-measure, look-like-a-cover-model-who-sleeps-with-a-barbell aesthetic goals. Focusing only on fat loss and muscle building and striving for the glistening fitspo isn’t everyone’s jam. But you keep coming back to the aesthetic goals. Only because you think…