Joonas Heikkinen
Coach | Writer

A reasonable path to a better body.

That’s this website in a (reasonably sized) nutshell.

Here are few random facts about me:

For those not quite fluent in the pronunciation of Finnish names, it’s Yoo-nas. Rad, right?

Instead of just writing about fitness in some dark and greasy suburban basement, I actually coach people in real life (and have been doing it since 2011) in Sydney, Australia.

I am a recovered fitness addict. In my twenties life revolved around counting calories, spending countless hours in the gym, being sick and getting injured.

I was dealing with relentless back and hip pain. Had my share of shoulder and knee issues that sucked the joy out of the things I usually enjoyed. I felt empty and frustrated. Something needed to change.

Discovering a better balance between health, fitness and life has improved not only the quality of my life, but also the quality of the relationships I have. And now in my mid-thirties I am healthier, fitter and more content than I was in my twenties.

In 2018 I wrote and published a book. Spandex Not Compulsory – How to Get (and Remain) Strong, Fit and Confident without Restrictive Rules is part confession, part self-help to teach others how to avoid the mistakes I’ve made.

I grew up in the harsh Arctic temperatures of the Finnish Lapland. Which partly explains my deep affection for black coffee, heavy metal and the eternal search for sunshine.

Thanks for being here. Stick around, get yourself a cup of coffee, pull your feet up, make yourself comfortable.