Success stories from past clients

"Thanks Joonas for giving me my life back. Sounds a bit melodramatic doesn’t it? But not for me. I was sleep-deprived, falling asleep in elevators, restaurants, taxis. I was starting to hunch over when I walked. I was scared. I knew I needed help. Getting my life back proved to be frustratingly slow. It required patience and persistence. “Extremely simple, yet frustratingly difficult” cannot be truer. But fast forward one year and I’m a new person. Well, I feel like one anyway. It's about taking control − owning one’s life. And owning one’s health is simply the only way to do that. The payoff is huge."
Chris Vein
former Deputy U.S. CTO for Government Innovation in the Obama White House and former World Bank CIO
"I am back at skiing and playing soccer with confidence. Before coaching I never prioritised my health and well-being more than fitting it in as an optional bonus. Working with Joonas ensures I have been well supported and am accountable. He has a way of getting under your skin and motivating you to be better and not give up without you even knowing it. He shows that locking in time for yourself is so important. I don’t need to be in a gym or pounding the pavement, my program is at home and scheduled when it suits me around my busy schedule.  I would 100% recommend this coaching for anyone who wants to (re)discover their strongest self and feel confident in the activities they enjoy."
Business Owner/Lawyer
“Because of our work together, I’m achieving things now that I never thought possible. Enjoying life, and choosing to make healthy choices and being active will make life much more fulfilling and rewarding than over analysing and obsessing about every tiny detail. My new goal is to not sweat the small things. Joonas, you got me to this place, so thank you!"
Rebecca Sharp
Business Owner / Strategic Psychotherapist / Performance Coach
“The best investment I could have made to my health and happiness.
My physical strength and resilience has massively improved, as has my general health and fitness.
What I really like about Joonas is his ability to push me safely further than I think I can go, without being pushy or domineering. He’s always encouraging and friendly, and is a true professional who knows his stuff."
Ghassan Kassisieh
"My spirit was low after numerous failed attempts to get going on my own. Over the course of a few very challenging years, I went from being in the best shape of my life to realizing I had lost it all – physically and mentally. I’m no gym rat – I just love to move and I love living an active life in a body that feels healthy, strong and capable. My time with Joonas has been exactly what I needed."
Louise Orders
Business Owner/Coach
"My body is changing for the better without having to follow gruelling workouts, restrictive diets, or eating plans. What’s different about Joonas compared to other trainers I’ve met in the past is how personable he is. It’s Joonas' ability to make me feel comfortable, which put me at ease. Especially when I was just starting out. My initial goals were to become stronger and to improve my overall health. I’ve gotten noticeable improvements in both and have more energy and stamina for cycling, hiking and everyday life with friends and family."
Umeshni Kumari
Busy Professional and an All-Around Superstar Mum
"I needed someone with the empathy to understand my limitations and still work with me to achieve the confidence to walk into the gym, and the patience to really get me back to feeling like I can move again in my own skin. The guidance I received with my tailored program helped me physically regain my strength and also mentally combat the mindset that I couldn’t do it. I highly recommend Joonas as a trainer and coach as, if he can work wonders with me he can work with anyone! I owe my physical and mind set confidence to his guidance."
Natalie Iglesias
“Training’s made a huge difference to my fitness level. Joonas is awesome. He’s passionate about fitness and helping his clients reach their goals, but in a very reasonable, rational way that takes their personal challenges and lifestyles into account.
Rukmini Singh

Too many success stories to list them all here… read more >>

Missing the strength and energy to be the person you want to be?

60 Beats is a free daily (M-F) email for tired parentpreneurs who want to take control of their strength, health, and energy, for life.

Each email takes 1 minute to read (60 heartbeats, clever huh?). My mum gave it two thumbs up.

Hi! I'm Joonas

I help tired parentpreneurs reclaim their energy and strength, for life. With a dose of swagger. All my work is based on 12 years of actually coaching clients. Which is to say, I don’t just write about strength, health, fitness and life in some dark and greasy suburban basement in between marathon sessions of Mario Kart and eating Pringles.

That’s what I do. Now, with the risk of getting philosophical, who am I? A husband, dad, writer, slow-thinker. I love books, Springsteen and pinball machines. My favourite letter of the alphabet is ‘Z’. I do not like snakes. And I am yet to understand the feelings I experience when watching old Bruce Willis movies.

If you’d like to get super intimate with me (in a non-creepy way) sign up for 60 Beats. It’s a free daily (M-F) email for tired parentpreneurs who want to take control of their strength, health, and energy, for life. Each email takes 1 minute to read.

You made it all the way to the bottom of this page?! I think we should hang.