Feel strong on trails. With a dose of swagger.

 The best way to get started is to subscribe to my free Hiking After 40 email course. 

I’ll cover the most common mistakes that stop you from becoming your strongest self. I’ll also teach you what to do instead.

Also, if your goal is to get a six-pack and Kardashian butt, this ain’t for you. 

Success stories from past clients

"I am back at skiing with confidence and just completed the NYC marathon. Before coaching I never prioritised my health and well-being more than fitting it in as an optional bonus. Working with Joonas ensures I have been well supported and am accountable. I don’t need to be in a gym or pounding the pavement, my program is at home and scheduled when it suits me around my busy schedule.  I would 100% recommend this coaching for anyone who wants to (re)discover their strongest self and feel confident in the activities they enjoy."
Business Owner / Lawyer
I met Joonas at a time in my life when I had a number of emotional struggles with food an exercise. Joonas not only helped me get fit again but he also helped me regain my confidence in myself. I’ve trained with a number of coaches and would recommend Joonas for his ability to recognise the individual needs of each of his clients and tailor his approach, his genuine interest in you as a person and his compassion and encouragement."
Rebecca Sharp
Business Owner / Strategic Psychotherapist / Performance Coach - The Sharp Mind
"My spirit was low after numerous failed attempts to get going on my own. Over the course of a few very challenging years, I went from being in the best shape of my life to realizing I had lost it all – physically and mentally. I’m no gym rat – I just love to move and I love living an active life in a body that feels healthy, strong and capable. My time with Joonas has been exactly what I needed."
Louise Orders
Business Owner / Coach - Dauntless Fitness
"My body is changing for the better without having to follow gruelling workouts, restrictive diets, or eating plans. What’s different about Joonas compared to other trainers I’ve met in the past is how personable he is. It’s Joonas' ability to make me feel comfortable, which put me at ease. Especially when I was just starting out. My initial goals were to become stronger and to improve my overall health. I’ve gotten noticeable improvements in both and have more energy and stamina for cycling, hiking and everyday life with friends and family."
Umeshni Kumari
Busy Professional and a Superstar Mum
"It's made such a difference to me. I have started smaller hikes again and snowboarding without any pain in my knees. My overall fitness has improved, I lasted 6-8 days boarding on a recent 10 day snow trip to the US. I am stronger, healthier and leaner."
Rachel Cornish
Software Developer
“Training’s made a huge difference to my fitness level. Joonas is awesome. He’s passionate about fitness and helping his clients reach their goals, but in a very reasonable, rational way that takes their personal challenges and lifestyles into account.
Rukmini Singh

And here's some from men too, because whatever

"Thanks for giving me my life back. Sounds a bit melodramatic doesn’t it? But not for me. I was sleep-deprived, falling asleep in elevators, restaurants, taxis. I was starting to hunch over when I walked. I was scared. I knew I needed help. Getting my life back proved to be frustratingly slow. It required patience and persistence. “Extremely simple, yet frustratingly difficult” cannot be truer. But fast forward one year and I’m a new person. Well, I feel like one anyway. It's about taking control − owning one’s life. And owning one’s health is simply the only way to do that. The payoff is huge. Thanks Joonas!"
Chris Vein
former Deputy U.S. CTO for Government Innovation in the Obama White House and former World Bank CIO.
"The best investment I could have made to my health and happiness. My physical strength and resilience has massively improved, as has my general health and fitness. Joonas is a true professional who knows his stuff."
Ghassan Kassisieh

Too many success stories to list them all here… read more >>

You live for the outdoors.

But you're noticing that the lack of strength is holding you back in the activities you love.

I can help.

Subscribe to my free Hiking After 40 email course. 

I’ll cover the most common mistakes that stop women over 40 from becoming their strongest self. I’ll also teach you what to do instead.

Hi! I'm Joonas

I help women over 40 hike strong and pain-free. With a dose of swagger. All my work is based on 13 years of coaching clients. Which is to say, I don’t just write about strength, health, fitness and life in some dark and greasy suburban basement in between marathon sessions of Mario Kart and eating Pringles

You can take the man out of Finland. But you can’t take the herring out of the man. Or something.

I am a dad of two, husband of one. We live between a world heritage rainforest and The Great Barrier Reef in Cairns, Australia. Ridiculous, I know.

I love books, Springsteen, metal and pinball machines. My favourite letter of the alphabet is ‘Z’. I do not like snakes. And I am yet to understand the feelings I experience when watching old Bruce Willis movies.

You should sign subscribe to my free Hiking After 40 email course. I’ll cover the most common mistakes that stop you from becoming your strongest self. I’ll also teach you what to do instead.

You made it all the way to the bottom of this page?! You are a one exceptional individual. I think we should hang. We’d be tiiiiiiiiiiight.